CHALLENGE

Lon Smith Roofing wanted to show the company’s commitment to consumers, going beyond the mere text on the company’s website. The company’s VP wanted to read the information, looking down.

STRATEGY

  • Coach the VP to speak from the heart.
  • Use video to visually illustrate his main points.
  • Ensure communicating the company’s commitment to excellence.

OUTCOME

The VP came across in a professional and sincere way. The company posted the video on its website, getting an estimated thousand views.