Lon Smith Roofing wanted to show the company’s commitment to consumers, going beyond the mere text on the company’s website. The company’s VP wanted to read the information, looking down.


  • Coach the VP to speak from the heart.
  • Use video to visually illustrate his main points.
  • Ensure communicating the company’s commitment to excellence.


The VP came across in a professional and sincere way. The company posted the video on its website, getting an estimated thousand views.