How to Make Your Video Marketing More Engaging Depends on Your Audio Track.

Consider adding music as in the case of this trailer for a video game..  Sports&Stars reports:

The trailer, featuring Phil Collins’ “In The Air Tonight” gives one a sneak preview of what to expect in the Next Gen version of NBA 2K14 — clearer graphics, working instant replays, multiple camera angles and improved game play. The Phil Collins song is associated mostly with the 1980s series Miami Vice, and its use in trailers and advertising might add to its popularity.

Regarding your videos…

How to Make Your Video Marketing More Engaging:  KEY POINTS

1.  Include music when it’s appropriate for your video.

2.  Make sure the music matches the tone or message you’re communicating.

3.  Use royalty-free music unless you have a budget.

4.  If you enjoy editing, try to edit the video to the beat of the music.

5.  Remember that music doesn’t have to cover the entire video.  Just sections.

How to Make Your Video Marketing More Engaging with Music can result in a video many people want to watch and listen to.  But, in reality, very few videos go viral.  So keep your expectations reasonable

How to make your video marketing more engaging with music can feature original music.  Know a local music group wanting visibility?  This will allow you “free music” while giving the group visibility.

For a complimentary evaluation of your video marketing strategy, contact Bob Kaplitz at bob@kaplitz.tv.



Bob Kaplitz

Bob coaches executives and managers on developing their leadership skills, which improves the morale and efficiency of their companies. He mentors individuals through Everwise, which optimizes the way companies develop their people by connecting professionals with the experts and resources they need to be successful.

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