How to Kiss Cold Calling Goodbye happens when you create options to draw prospects to you. That’s according to marketing and sales strategist Bob Kaplitz. He speaks on Kiss Cold Calling Goodbye to small business owners.
Kiss cold calling goodbye is what many sales departments wanted to do for years, but they lacked a solution. Kaplitz, with more than three decades of experience as a marketing and sales strategist, offers recommendations.
As you watch the How to Kiss Cold Calling Goodbye video, you’ll examples of how video engages, informs, and persuades. The video clips are from a marketing campaign for Dallas Arts Studio, which made several students available for a series of videos. Also, you’ll see and hear comments from a parent who recommends Dallas Arts Studio to others.
TAKEAWAYS
1. Open your mind to new marketing approaches to replace the traditional pounding the pavement and knocking on doors.
2. Create valuable content that prospects will appreciate seeing.
3. Emphasize video content because video conveys a powerful emotional punch.
4. Include testimonials with raving fans who describe what makes your service or product uniquely valuable.
Kaplitz, who pioneered video content marketing as Vice President of New Media for the DFW American Marketing Association, says people don’t want to be sold. Instead, they want solutions. They’re willing to buy solutions. But they need information to decide for themselves. For the DFW American Marketing Association and for clients that include the Four Seasons Resort, Kaplitz and his team created video contact. For example, Four Seasons Sports Club trainers offering tips to help viewers stay in shape.
How to kiss cold calling goodbye comes down to the most basic need of consumers. Kaplitz says that’s “value.” People don’t want to watch commercials. Instead, they want to research an issue if they have a problem. And that’s how they find solutions. Content marketing provides that kind of information. And, Kaplitz says, video takes text to the next level. Viewers can see and hear for themselves rather than just read about the supposed solutions.
Content marketing with video allows you to kiss cold calling goodbye because video and solutions score high on Google. Besides, Kaplitz points out, when people are searching for information it means they’re ready to buy. The timing is perfect. When you cold call on people, they may have no interest in buying your product and service now. It’s no surprise that they’re not interested and don’t want you to bother them. So kiss cold calling goodbye.
Contact Bob: bob@kaplitz.tv to help kiss your cold calling goodbye.
No Comments