Do you get tired of getting pitched?  Getting sold?

If you’re like most of us, the answer is yes.  That’s why the concept of “content marketing” works well.  You provide valuable information.  You show your expertise.  You keep people coming back for more information.  And when they need your type of service, they’ll go to you.

Use the Power of Valuable Information to Sell

The more you pitch, the more you chase viewers away.  The more you’re committed to sharing information of value, the more you’ll pull them to you like a magnet.

You can use words to communicate your knowledge.  But show and tell works fine.  We created this video for chiropractor Yaron Lohr of Posture Perfect in Dallas several years ago.

In fact, it’s timeless because the information is timeless.

Also, you get a sense of what Dr. Lohr is like.  And brings in more patients.

Whatever or business, put video marketing to work to build it.  Contact me:  bob@kaplitz.tv.  Let’s review your video marketing strategy, if you have any.  If you don’t, we can develop one that fits your needs and budget.  With my four decades of experience in video storytelling, we can set your advertising apart from the competition.



Bob Kaplitz

Bob coaches executives and managers on developing their leadership skills, which improves the morale and efficiency of their companies. He mentors individuals through Everwise, which optimizes the way companies develop their people by connecting professionals with the experts and resources they need to be successful.

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